Jessica Natale Woollard

Thanks for taking the time to learn about me.

 

Telling stories is my specialty. Through carefully chosen words, I bring to life the people, places, products, and ideas I write about in articles, web copy, marketing material, press releases and more. I use a strategic approach to my writing, making sure key messages are well organized and come across clearly, so they have the maximum impact on your reader.

I have 15 years’ experience working in marketing and communications for non-profits and businesses. I use stories — and strategy — to engage stakeholders with a brand and build support for it. My work has won two international marketing awards.

 
 
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Education

2007 - Master of Arts, English Literature, University of Victoria
2005 - Honours Bachelor of Arts, cum laude, English and History, Laurentian University

I received two scholarships to complete my Master's degree: (1) the SSHRC Canada Graduate Scholarship and (2) the University of Victoria's President's Scholarship. My Master’s essay examined how words and images that should be complementing each other often communicate different messages.

I am a member of the Professional Editors Association of Vancouver Island.

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My Approach

My work is not complete until I am confident I have done the best I can for you. Every word I write is an opportunity for me to be better, to communicate more clearly, and to draw your readers into the story I’m telling. Putting words together is a joyous experience for me; I welcome the chance to play with words and create a relationship between you, the reader, and the subject.

When we work together, I think you will find me open to changes and edits and keen to understand your audience and the message you wish them to receive.

Votes of Confidence

A marketing and communications campaign I worked on at the Greater Victoria Public Library won two international awards: (1) the John Cotton Dana Award for excellence in library public relations and marketing and (2) second in the International Federation of Library Associations’ PressReader marketing awards.

In 2017, I wrote an article that appeared in a newsletter at the University of Minnesota; that newsletter issue received an award for excellence in communication.

In 2016, I was awarded second place for Best Profile (state/local level) by the International Labor Communications Association for a piece I wrote for the Professional Employees Association magazine.

 

 
 

When my fingers aren’t running across computer keys, they are running up the fingerboard of my violin. I play in community groups and for musical theatre pit orchestras, as well as for weddings and special events.